Remember Adina Howard? The name might seem like a blast from the past, but just like the title of her new single “Switch” Adina has switched up her sound and vibe and is on her way to a catchy musical comeback. Released on iTunes on September 10, “Switch” is more up tempo than her previous mid-90’s R&B hits. The song features a hot electronic background beat with snappy vocals. “Switch” is the lead single from The Switch Up, Adina’s upcoming fifth studio album.
For those of you who don’t remember, the R&B diva made waves with her hit “Freak like Me” which peaked at number 2 on the Billboard charts in May 1995 and was later certified Platinum by the RIAA. From the same Do You Wanna Ride? debut album were the moderately popular releases “My Up and Down” and “It’s All About You.”
The following year Adina made Billboard charts again with “What’s Love Got to Do with It,” which sampled the Tina Turner song of the same name and was featured in the Supercop soundtrack. In subsequent years, Adina continued makes splashes with mid-chart hits like “(Freak) And U Know It,” the fan favorite Platinum-certified song “T-Shirt & Panties” (featuring Jamie Foxx), and the 2004 release “Freaks.”
In the nearly two decades since her last string of hits, Adina has done some cool stuff – things that you probably wouldn’t expect from such an overtly sexual R&B singer. For instance, in 2012, Adina attended and graduated from the Le Cordon Bleu, a culinary institute. Maybe she just wanted to make good on the promise in her “Freak Like Me” lyrics: “I’m packing all the flavor you need”? Whatever the case, she’s taking her cooking seriously; she’s spoken about plans to open a restaurant.
In 2011, Adina got married to her lifelong friend, businessman Sherman Jordan. Perhaps her decision to open up more of her personal life to her fans is part of her “Switch.” Switched, updated, and sexier than ever, Adina is finally set to stage a sonic return.